Founded in 2020, Superfan Racing emerged from a vision to create a brand that embodies the excitement and passion of Formula 1. The brand was born from a growing love for the sport, leading to the concept of being a “SUPERFAN” of Formula 1.
Mission of Superfan Racing:
Superfan Racing is dedicated to crafting high-quality, fashionable, and comfortable Formula 1 apparel. The brand’s mission is to enable racing enthusiasts to showcase their passion for the sport through stylish clothing that’s not only visually appealing but also comfortable to wear. Superfan Racing aims to empower customers, allowing them to confidently express their fandom.
More than just a clothing line, Superfan Racing is committed to nurturing a community spirit among racing fans. It’s a brand that customers can trust and wear with pride, celebrating the exhilarating world of Formula 1 racing as a lifestyle.
Superfan Racing operates globally, with manufacturing centers located in Europe, the United States, and Australia. The company is officially registered in the United Kingdom as Superfan Racing Limited.
About the Founder:
Ezra van Rooyen, hailing from Zimbabwe, a country where Formula 1 is not as widely followed as in the US or Europe, is the proud founder of Superfan Racing. His ambition is to elevate the popularity of F1 in regions like his homeland, starting with this unique brand.
The essence of Superfan Racing is encapsulated in its logo, featuring a person (symbolizing the customer) as a SUPERFAN of Formula 1, positioned at the heart of a Formula 1 car’s outline. This design conveys the idea that the wearer is not just a fan, but a SUPERFAN, central to the thrilling world of Formula 1.