The book “Racing with Rich Energy,” by motorsports journalists Elizabeth Blackstock and Alanis King, captures the tale of William Storey. The British startup Rich Energy founder shot to notoriety after he became a multimillion-dollar sponsor of the Haas Formula One Team—just a year after records show Rich Energy had $770 in the bank.
In just six months, he became a highly visible part of F1, making him an unlikely celebrity everyone wanted to read about and watch.
The authors scoured through public documents and media coverage to uncover the complete story.
