Scuderia AlphaTauri and AlphaTauri Fashion have taken The Big Apple by storm this week, culminating in a unique event this evening at the Lincoln Center during New York Fashion Week, that saw the pair unveil the 2023 Formula 1 livery alongside AlphaTauri’s 2023 Autumn/Winter collection.
The team had an action-packed week in New York City, kicking off with a jersey swap with the Red Bull New York Bulls, then watching NBA courtside at the Barclays Center with the Brooklyn Nets and ending at the P448 store, where Yuki Tsunoda and Nyck de Vries shopped for sneakers ahead of the launch event.
In The Appel Room of the Lincoln Center, key stakeholders in the fashion and motorsport world were able to capture an exclusive look at both the new car livery and upcoming fashion collection, whilst taking in the spectacular Central Park backdrop. In parallel to the live event, a digital reveal gave fans globally the opportunity to catch a first glimpse of the 2023 livery, which features the prominent red of the team’s new Principal Partner PKN ORLEN, together with the newest fashion collection. Furthermore, the event flagged the brands’ first key US milestone, in what is a pivotal year for both Formula 1 and AlphaTauri fashion in America, as F1 adds a third US date to its calendar and 2023 sees AlphaTauri enter the market for the very first time.
