PUMA is thrilled to launch the PUMA x Senna Collection, a tribute to the legendary Formula One driver Ayrton Senna that celebrates his personal lifestyle off the track. This collection is a reflection of Senna’s life beyond racing—a life marked by relaxation, focus, and connection with nature, all of which are embodied in the collection’s laid-back, casual silhouettes under the theme A Vida.
A Vida: The Lifestyle of Ayrton Senna
While Senna was known for his high-speed precision on the racetrack, he also found peace in the coastal town of Angra dos Reis, a lush paradise on Brazil’s Atlantic coast and a cherished retreat for the Senna family. A Vida captures this aspect of Senna’s life, highlighting his mindfulness, connection with nature, and love for sports in a relaxed setting.
Key Pieces in the A Vida Collection
Standout pieces include an old-school jacket and track pants, a nod to Senna’s athletic, laid-back style. A crewneck sweatshirt features subtle embroidery, while a graphic tee showcases a striking Senna-inspired design, celebrating his iconic legacy.
The PUMA x Senna Collection honors a man who balanced the intensity of sport with a love for simplicity. Available soon at select PUMA stores and online at puma.com.
