Global sports company PUMA, in collaboration with BMW M Motorsport, proudly announces the launch of their second groundbreaking capsule collection, this time paying homage to the first BMW Art Car by Alexander Calder. This unique collection merges automotive excellence, artistic innovation, and cutting-edge fashion.
The story of the BMW Art Car began in 1975 when American sculptor Alexander Calder designed a BMW 3.0 CSL race car. Initiated by French auctioneer Hervé Poulain, this endeavor was a genuine fusion of art and automotive engineering. Although Poulain didn’t finish the Le Mans 24-hour race, the colorful BMW Calder received overwhelming acclaim, sparking a legendary series.
The PUMA X BMW M Motorsport Alexander Calder Art Car collection features an exclusive range of apparel and footwear celebrating BMW’s Art Car legacy. This cross-category capsule includes a shirt, shorts, two tees, a cap, and the iconic PUMA Suedes. Each piece is inspired by Calder’s vibrant and revolutionary design, transforming them into wearable art.
The Art Car Collection by Alexander Calder from PUMA and BMW M Motorsport is a collector’s dream, combining Calder’s bold aesthetic with PUMA’s renowned craftsmanship and style. This limited-edition collection is now available in selected PUMA stores and online at puma.com.
