Motorsports Art: Automobilist x McLaren Racing Collaboration. The Chrome Revival in Racing!
The poster, a masterpiece of motorsports art, is crafted on a unique material exclusive to McLaren. This material, sensitive to direct light, embodies the spirit and dynamism of the racing world.
In an exhilarating partnership with McLaren Racing, Automobilist commemorates the triumphant resurgence of the chrome-liveried MCL60 at the 2023 British Grand Prix. This unique collaboration has birthed an exclusive poster that artistically encapsulates the MCL60’s victory, marking a significant milestone in the realm of racing and motorsports.
Celebrating 60 years since its establishment, McLaren has joined forces with Google Chrome to resurrect the fan-favorite chrome livery for their home race. This development in the motorsports arena has been met with widespread enthusiasm and a sense of nostalgia. After the Triple Crown dedicated livery run in Monaco and Spain, the chrome-inspired livery was proudly displayed on the MCL60 of both drivers during the race weekend at Silverstone.
This poster pays tribute to McLaren’s renowned design from the 2006 to 2014 era, a time that holds a special place in racing history. The team achieved a result befitting the legendary livery, with Lando Norris securing P2 and Oscar Piastri clinching P4. The celebration of the MCL60’s gleaming livery through this poster represents a perfect fusion of motorsports and art.
