Ignite your passion for motorsports and racing with FORMULA NEON, an innovative brand that brings the vibrant art of neon to the world of racing. As a brand created by fans, for fans, we are dedicated to curating not just merchandise, but moments of joy and excitement that light up your world with the neon glow of racing spirit.
Every product from FORMULA NEON is designed to elevate your experience and connect with your passion for racing. We don’t just sell products; we fuel dreams and ignite happiness, one cherished memento at a time. Join us on this thrilling journey as we strive to be the leading light in motorsport merchandising, radiating brilliance and excitement in every corner of the globe.
At the heart of FORMULA NEON is our love for racing and our dedication to creating beautiful, functional merchandise that embodies this excitement. We innovate with the intent to surprise and communicate to build genuine connections. We strive for perfection with humility and courage in the face of adversity. We experiment without fear, pushing the limits of what is achievable, all to extend the thrill and exhilaration you feel for racing – beyond the track.
Founded in 2022 by two friends and fans of Formula 1 and motorsport, FORMULA NEON is a testament to turning passion into business. With backgrounds in engineering and data science, our founders have dedicated their careers to creating a brand that reflects the values of our current society.
In line with our commitment to the environment, FORMULA NEON partners with Shopify to offset the carbon footprint of each shipment. All our products are completely recyclable, and while we are committed to our green mission, we realize this is just the start. We pledge to remain strongly committed to doing more for our environment.
