Home » Gear » The Legacy of Alain Prost Lives On In 8JS
Alain Prost, a four-time Formula One World Champion, has left an indelible mark in the realm of motorsports. His legacy continues to thrive through 8JS, a fashion and lifestyle brand designed for racing enthusiasts. This brand offers a unique blend of style and durability in its clothing line.
8JS was founded by Sacha Prost, Nicolas Prost, and Delphine Prost. Nicolas, a renowned racer himself, and his family noticed a gap in the market where other automobile-inspired fashion brands failed to ignite their passion. Thus, 8JS was born, a brand that prioritizes the driving experience in its clothing designs.
The brand’s clothing line features the innovative use of stretch fabrics and meticulous construction. This ensures that you can enjoy your drive without worrying about your clothes creasing or wrinkling. The brand’s commitment to quality and durability means you can focus on the thrill of the drive.
Whether you’re sporting a navy blue, cashmere blend “RACECAR” jumper or exploring the track in a pair of high-top “Donut” sneakers adorned with red and navy pinstripes, you can trust that your outfit will withstand the test of time. With 8JS, you can embrace your love for racing and motorsports while staying at the forefront of fashion.
And there’s plenty more to experience with 8JS! Check out the brand’s collaboration with Chris Labrooy that combines cars with pool floaties for a surrealist result that’s printed all over 8JS swim shorts, caps, and t-shirts. Or take a look at 8JS Magazine for historical biographies on racers like Alfonso De Portago and on-the-track test drive features with cars like the Land Rover Defender.