Tag Heuer F1 x Kith

In a fusion of horology and high fashion, TAG Heuer has partnered with the influential lifestyle brand Kith to re-envision a true classic—the 1986 TAG Heuer Formula 1 Series 1. This collaboration breathes new life into a design that sparked Kith founder Ronnie Fieg’s passion for watch collecting, making it a must-have for enthusiasts and collectors alike.

The reimagined TAG Heuer Formula 1 | Kith watch pays homage to the spirit of the original. TAG Heuer went to great lengths to track down the original mould of the case to preserve the authenticity of the design. Now, this iconic timepiece is upgraded with modern materials, including sapphire crystal glass and a durable rubber strap, ushering in a new era for this 1980s icon.

This limited-edition series stands out with its vivid colorways and groundbreaking design elements. For the first time in TAG Heuer’s history, the watch features a fusion of the TAG Heuer insignia with the Kith logo, displayed prominently on the dial, rubber strap, and case back.

The TAG Heuer Formula 1 | Kith models blend the vibrant, race-inspired style of the original Series 1 with Kith’s modern aesthetic. This partnership encapsulates the “Just Us” ethos that defines Kith, offering a fresh take on a revered classic. Whether you’re a long-time collector or a newcomer to the world of luxury watches, the TAG Heuer Formula 1 | Kith is a testament to timeless style and contemporary spirit, making it a standout addition to any collection.