Racing into Style: F1 and Pacsun’s Vibrant Collection

In a high-speed collaboration, Formula 1 and youth retailer Pacsun launched a limited edition branded apparel and accessories earlier this year. But don’t worry, it’s not too late to grab a piece from the expansive collection. 

Catering to F1’s ever-expanding young audience, this collection builds on last year’s wildly popular line of neutral-toned graphic tees and loungewear, which flew off the shelves both in-store and online.

This latest 37-piece collection takes things up a notch, introducing brighter and bolder styles alongside co-branded hats, matching sets, jerseys, zip shirts, camp shirts, and even socks – all adorned with iconic decals and racing motifs.

At the time of launch, Oli Boden, Head of Licensing & Gaming at Formula 1, expressed his enthusiasm for the expanded collaboration, saying, “Following the success of the launch of our collaboration with Pacsun last year, it’s great to be starting the new season in style with a more extensive collection of products for fans to get their hands on. The new lines really bring the excitement and fun of the sport to life, as we continue to look for new ways for younger fans to show their passion for F1.”

Brie Olson, Co-CEO at Pacsun, echoed the sentiment, stating, “With increasingly high exposure and demand, we look forward to giving our community and fans the ability to engage further with Formula 1 through our collaboration, especially after seeing the positive response to our teaser drop last year. This collection will also offer more apparel options and extras just in time for the start of the Formula 1 2023 season.”

From XS to XXL, the line is available exclusively in 275 Pacsun storefronts and can be purchased worldwide at