PUMA and the Mercedes-AMG PETRONAS Formula 1 Team are excited to unveil their Spring/Summer 2024 Natural Performance collection. Drawing inspiration from the elegance and efficiency of nature, this innovative line is deeply rooted in the principles of bionics.
Featuring Formula 1 driver George Russell as the face of the collection, his involvement brings an energetic and genuine vibe, connecting the excitement of the racetrack with fashion lovers worldwide. Russell, a prominent member of the Mercedes-AMG PETRONAS Formula 1 Team, infuses the collection with his dynamic racing spirit.
The collection is a nod to nature’s exemplary performance, aligning with Formula 1’s high standards. PUMA has ingeniously infused natural elements into the design, embracing an organic and eco-conscious style that reflects the team’s dedication to sustainability and high efficiency. The designs feature striking pop highlights, contouring graphics, and an innovative distortion effect, inspired by the speed and G-forces experienced by the new car’s front wing, creating a distinct visual identity that merges performance with fashion.
The color scheme captures the ocean’s depth and vitality, with Tropic Electric Pool as a dominant shade, complemented by classic black and white for timeless elegance. These nature-inspired hues are beautifully woven into jackets, shorts, pants, and hoodies. Design elements from the new car, including the front wing design, are seamlessly integrated, symbolizing the synergy between the collection and cutting-edge motorsport technology.
This exciting collection is now available at select PUMA stores and online at puma.com, offering a unique blend of high-performance style and environmental consciousness.
