PUMA Welcomes Formula 1 Driver Charles Leclerc as New Brand Ambassador

PUMA is thrilled to announce that Charles Leclerc, Scuderia Ferrari’s standout driver and Formula 1 sensation, has joined the PUMA family as the brand’s newest global ambassador. This partnership reinforces PUMA’s leadership in motorsport and expands its influence beyond the racetrack, into the worlds of fashion and sport.

Leclerc embodies everything that PUMA stands for: a relentless drive for excellence, a modern edge, and the boldness to push boundaries. His impressive talent has earned him a reputation as one of Formula 1’s top drivers, with highlights including three pole positions this season and unforgettable victories at the Monaco Grand Prix and Monza. Winning in Monaco, his home race, was a thrilling moment for fans, while his triumph at Monza, in front of the devoted Tifosi, further solidified his status in motorsport history.

This strategic partnership aims to enhance PUMA’s presence among motorsport and fashion enthusiasts alike. Leclerc will be featured in a range of high-profile PUMA collections, with a special focus on the PUMA Motorsport for Scuderia Ferrari line. Look out for his appearances across PUMA’s global channels as he brings his dynamic energy and style to the brand.

Stay tuned as PUMA and Charles Leclerc redefine the intersection of sport, fashion, and motorsport in this exciting new collaboration!