Two of the world’s most iconic brands, Formula 1® and the LEGO Group, have announced an exciting new partnership to launch F1-inspired LEGO® products for builders of all ages. The range, set to debut in 2025, will include LEGO® DUPLO® sets for preschoolers, as well as advanced brick sets for children and adults.
The partnership will bring the world of Formula 1 to life in LEGO brick form, featuring F1 teams and engaging content for fans and families across LEGO’s digital platforms. Fans can also look forward to interactive activations at Formula 1 events, including fun Fan Zones throughout the season.
In 2025, this collaboration will focus on connecting fans with the world of innovation, technology, and engineering through LEGO building, with in-person activities at races and products that celebrate the sport’s technical legacy.
Founded in 1932, the LEGO Group has been inspiring builders for over 90 years. Formula 1’s growing popularity among younger fans is evident, with over four million children aged 8-12 actively following the sport in the EU and US, and 54% of F1’s TikTok followers now under 25.
Further details, including the product launch date, will be announced soon.
