PUMA, in collaboration with Scuderia Ferrari, has launched an electrifying new collection that takes inspiration from one of America’s most iconic locations—Las Vegas Boulevard. Introducing Neon Energy, a collection designed to capture the vibrant spirit and pulsating nightlife of The Strip.
Las Vegas Boulevard, known for its dazzling neon lights and dynamic energy, serves as the core inspiration for this bold collection. From vivid color blocking to striking patterns, every design element reflects the excitement and movement of walking down The Strip.
The collection includes standout pieces such as a cap, hoodie, polar fleece, t-shirts, and the Velophasis sneakers—each crafted to make a statement, whether you’re cruising down Vegas or lighting up your local streets.
The Scuderia Ferrari HP Neon Energy Collection is now available in selected PUMA and Ferrari stores, and online at puma.com and store.ferrari.com.
