Founded by Dan Morera and Kosta Arvanitakis, The Drvr Co is the culmination of their lifelong passion for cars and racing. The brand distinguishes itself with a dedication to producing high-quality, expertly crafted, and long-lasting gear.
In their quest for perfection, The Drvr Co has crafted a unique vintage/oversized fit, combining comfort with style. The heavyweight shirts, made from 7.7oz of tight-knit, 100% ring-spun cotton, rank among the best available. These shirts are designed to improve with age, much like the classic vehicles that inspire them.
Their latest limited edition release pays tribute to the era when the famous Marlboro brand became a major player in motorsports, starting in the 1970s. This move marked a significant chapter in sports marketing and racing. Marlboro’s red and white livery became a hallmark of success with teams like McLaren and Ferrari in Formula One. The collaboration between McLaren and Marlboro in the late 1980s to mid-1990s was particularly notable until Marlboro formed a more iconic partnership with Ferrari in 1997. This lasted until tobacco advertising and sponsorships were banned. Despite being dropped as Ferrari’s title sponsor in 2011, Marlboro tried to maintain its presence in the sport, leading to the creation of the barcode logo and later Mission Winnow. However, even these efforts eventually led to the end of the partnership with Ferrari.
This exclusive collection from The Drvr Co, available only while supplies last, is a celebration of the Marlboro McLaren F1’s dominance in the 1980s and 1990s. It’s a chance for enthusiasts to own a piece of racing history before the inventory is gone.
