Red Bull Racing Launch Built For Athletes as Official Luggage Provider
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Premium fitness brand, Built For Athletes has announced its partnership with the 2022 record-breaking Formula One champions, Oracle Red Bull Racing for the 2023 and 2024 seasons. The British brand, which specializes in high-quality bags, luggage and accessories for elite and everyday athletes, has created an eye-catching 14-piece collection built specifically with performance in mind.
The ergonomically designed collection consists of three hero products. Firstly, a limited edition of the best-selling, signature Built for Athlete backpack in iconic Oracle Red Bull Racing colours. Made to last and built with function in mind, it is a companion like no other*. Also, part of the drop is a selection of Red Bull Racing patches which stick to the bag, a Built For Athletes trademark product, featuring the team drivers’ names – Max Verstappen and Sergio Pérez.
A 35L carry-on and 90L holdall complete the products at the forefront of the collection. The latter is the largest product in the line, specifically curated to accommodate the team’s requirements to be prepared for any trip worldwide throughout the season. With an extensive main compartment, as well as two end sections, front and back, it’s designed to take life with you – wherever you are going.
The products will also be available to purchase from Monday 13th March.