Castore, a renowned global apparel brand, has announced a significant partnership with Hendrick Motorsports, becoming the official provider of performance sportswear and teamwear for the track. Starting in 2024, the most victorious team in NASCAR Cup Series history will sport Castore gear during race weekends. The team’s elite pit crew will also be exclusively dressed in Castore’s high-end performance wear.
This collaboration, extending until 2028, marks the first time Hendrick Motorsports fans will be able to purchase replica kits resembling the team’s track wear. These products are currently available for pre-order through the Hendrick Motorsports online store and, starting in 2024, will be accessible via Castore.com, trackside vendors, and the team’s physical store in Concord, North Carolina. The replica kits will feature unique car numbers, sponsor branding, and colors.
This venture is Castore’s inaugural foray into NASCAR and its most prominent engagement in the U.S. market to date. Castore, already aligned with Formula 1, INDYCAR, soccer, tennis, and other sports, emphasizes its commitment to auto racing, resonating with themes of innovation, engineering, and the pursuit of peak human performance.
The debut of Castore’s designs for all four Hendrick Motorsports teams will occur on February 4 at The Coliseum exhibition race in Los Angeles, with the official NASCAR season commencing with the DAYTONA 500 on February 18. Both events will be broadcast live on FOX, showcasing the new partnership.