With this year’s racing season kicking off, we’re gearing up for race day tailgating, barbecues and parties.
In case you missed it, NASCAR and RTIC Outdoors have forged a multi-year partnership, designating RTIC as both “The Official Cooler” and “The Official Drinkware of NASCAR.” This collaboration not only cements RTIC’s position in the outdoor gear market but also introduces officially licensed NASCAR coolers and drinkware, available for purchase on RTIC’s website.
Jeff Wohlschlaeger, Senior Vice President, and Chief Sales Officer at NASCAR expressed excitement about the collaboration, stating, “From the campgrounds to the competition and beyond, the RTIC brand and their exceptional products pair perfectly with NASCAR.”
Coinciding with the partnership reveal, RTIC introduced an array of officially licensed NASCAR and track-branded coolers and drinkware. The collection, available for purchase on rticoutdoors.com, offers fans a chance to personalize their gear using RTIC’s personalization tool, MyRTIC. This feature allows fans to add their unique touches to co-branded products, creating a personalized connection with their favorite drivers and teams.
In addition to catering to fans at home, the partnership aims to enhance the race day experience for attendees. NASCAR’s unique at-track atmosphere allows fans to bring coolers and drinkware inside the track and even into the grandstands in many venues.
Bill Pond, Chief Executive Officer of RTIC, conveyed the company’s enthusiasm, stating, “RTIC is thrilled to be partnering with NASCAR, helping fans keep the good times going longer.” He emphasized the shared values of durability and quality between RTIC and NASCAR fans, expressing excitement about providing personalized tumblers and race track-ready coolers for an unforgettable race weekend.
